Write the review rule before the result
A reusable review card for deciding when to continue, change, pause or stop a small experiment without moving the goalposts after seeing the result.
Read the guide ↗THE READING LIST
Field guides
Useful methods, clear examples, and references you can follow.
Give a good idea a first test
Turn a promising idea into one useful question, a small prototype, and an observation that helps you choose the next step.
Read the guide ↗Write a decision note you can use a month later
Capture the question, context, options, tradeoffs, and review trigger so a future reader can understand why a choice made sense.
Read the guide ↗Measure a small improvement honestly
Define an outcome, keep a comparable baseline, preserve the denominator, and leave room for uncertainty when a change looks promising.
Read the guide ↗